Social media is a combination of group-oriented online communication channels dedicated to access, communication, information exchange and communication. Different types of programs and websites dedicated to social networks, blogs, forums, wikis and social bookmarks make up different types of social media. The most common types are Facebook, YouTube, Google+, WhatsApp, Twitter, QQ, WeChat, Qzone, OLX, Instagram, LinkedIn, Tumblr, Skype, Viber, Snapchat, Pinterest, MySpace, Meetme, Meetup, Mixi, Tout, Douban, Flickr- is. , Buzznet, Wehearit and Friendster These social sites have approximately 100,000,000 registered users. Although there are different types of social media, they use many common features, for example, Consumers create service-oriented profiles for applications planned and supported by the website and the association. User-generated material such as digital images, posts, videos, comments, and information shared through online interfaces. All types of social media are interactive internet programs that enable the growth of online social networks by linking the user’s profile to the profiles of other individuals or groups.
Users typically connect to social media objects on their computers via web-based tools or download services from Internet applications to their mobile phones, through which users can create highly collaborative platforms through which individuals, groups, and organizations can segment, create, and discuss. and review user-generated information or pre-installed content displayed online. They present significant and widespread changes in communication between professions, enterprises, societies and individuals. This has changed the relationship between individuals and large institutions. Researchers are studying these changes, and as a result of these changes, new technologies are being applied. It differs from traditional print and electronic media in various aspects such as retention, customer, value, reach, occurrence, interaction, use, proximity and sustainability. Its channels operated in dialogue mode, while older media used monologue mode.
Facebook is widely used in all countries, with 84 percent of young Americans using it. Almost 60 percent of teens have social media profiles, most people spend at least two hours a day on social networking sites, and the time spent on these sites is more than the time spent on other types of sites. In 2012, the total time spent on social networking sites in the United States was 66 billion minutes, and now this figure has reached 121 billion minutes. It has become a source of professional perspectives and financial income.
There are many good and bad effects of social media. It provides an opportunity to connect with actual or virtual groups and is a real advocacy tool for businesses, financiers, charities, as well as support groups, politicians and administrations. Its significant use has also been proven as a cause of grief, cyber violence online harassment and walking.
We can’t define social media by its ability to bring people together, according to this description, telegraph and telephone can be its types. In fact, social media is commonly used to pronounce social networking sites: Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Instagram and Wechat. -allows using each other to update with new things, events and happenings.
Peculiarity of social media – content that spreads like a virus
Sometimes the content posted on social networks spreads like a virus on social networks. Users will re-share content shared by another user on their social networks, resulting in more sharing. Articles such as the atomic bomb explosion in North Korea, and breaking news like Michelle Jackson’s death, have crashed Internet servers as they were quickly shared and re-shared by people using social media. This is the concept of spreading the virus from one infected person to another. Some individuals, groups, and organizations use this Viral News as an effective means of propaganda.
Use of Mobile Applications
Using a mobile phone to access sites is a big factor in the popularity of these sites. Now that social media is easier, more private, and cheaper than before, the smartphone has become a very “convenient” way to use the Internet. by the younger generation. Nowadays, young people spend more time interacting on social media sites than watching TV. With the help of a smartphone, you can easily access any site, add content, share, send, receive, make updated voice and video calls, without using a desktop computer or laptop. The use of Wi-Fi technology has allowed all members of a family to use the Internet connection. All family members can use the websites based on their likes and dislikes, time flexibility and privacy. Mobile applications such as WhatsApp and Skype are widely used to make video calls, view YouTube videos, share Facebook videos, photos, texts and update status by mobile users. Mobile social media is about the use of media in mobile phone sets such as smartphones. Mobile applications allow the creation, exchange and distribution of user-generated content. Space and time sensitivity are important factors for accessing social media with mobile devices.
Space and Time Sensitivity has given mobile devices an advantage over desktop computers in offering companies to expand their business through marketing and advertising. Mobile containers can be used for research, communication, sales promotion, or discount and affiliate programs.
With the help of e-commerce or online consumers, social sites use communicative plans, creating stages that are equally beneficial to users, industries, and networks. Users share comments about a company’s product or service with their online friends and colleagues. The company makes a profit because it gets information about how the product or service is perceived by customers. Apps like Amazon.com and Pinterest are influencing an increasing trend in e-commerce or online consumer acceptance and accessibility.