Social Media Trends to be considered
Social media marketing strategies are on the minds of many small business owners. And if it’s not yours, it should be!
Major platforms such as Facebook, Twitter, LinkedIn and Instagram are fighting for market share by adjusting business models to create a balance that provides better returns for shareholders by improving the user experience.
As these platforms evolve, so should the way you use them for your small business.
Let’s look forward to some ways to promote your business on social media in 2020.
More than 18 months later, the Federal Trade Commission officially ruled that Cambridge Analytica had defrauded Facebook users. The company collected millions of Facebook profiles without people’s consent and then used them for political advertising purposes.
Although Cambridge Analytica went bankrupt shortly after the scandal, Facebook is still working hard to strengthen its information retrieval processes and convince people to trust the new custom news platform.
Facebook introduced Facebook News to a group of people in the United States. This means that if you still see posts from your family and friends on your main feed, Facebook News will publish the content of the journalist group (run by Facebook).
This year, the company is also focusing on cryptocurrency and creating a Facebook Pay feature. This may mean that your small business will soon be able to add platform sales to your account.
Although the launch of Facebook Watch didn’t go as expected (only 140 million people watch videos and shows a day, which sounds great, but not comparable to the platform’s total daily activity of 1.6 billion). Again, it looks like Facebook will try again in 2020, so let’s see what that means for video marketing.
What do these changes mean for your social media marketing strategy?
We have to wait and see. The more proprietary content a company creates, the more marketers can compete to appear.
We are also interested in what Dantley Davis, the company’s vice president of design and research, has to say about the latest changes to the platform early next year.
How will this affect the way you promote your business on social media?
You may have the ability to limit who can retweet your tweet (I don’t see this as a feature that entrepreneurs use a lot, we love our retweets!) And you may have the ability to tweet something to a specific group based on their interests.
Learn more about how to use Twitter hashtags.
Since its launch in 2003, LinkedIn has become the world’s largest professional networking platform.
Microsoft bought the platform for $ 26.2 billion in 2016, and with access to Microsoft’s resources, we’ve seen updated professional insights and more targeted advertising.
We also saw the return of LinkedIn groups.
The LinkedIn team allows your business to create a discussion board about your industry. This allows you to start a special interest group of like-minded people who are specific to your product, service, and / or experience.
Groups also provide great visibility for your business, as each member who is part of your group will display your logo on your profile. Group owners now have the ability to post different types of media, such as photos and videos, and instant notifications allow for real-time conversations.
The Executive Suite has more than 300,000 members and brings together executives with a web series, hands-on tips and discussion boards.
What do LinkedIn Groups mean to your small business?
We hope it is a better way to develop a sense of community, find candidates for open positions, and gain brand visibility to name a few.
You may recall that Instagram has tried deleting likes in several countries, including Australia, Japan, Italy and Ireland. Likes aren’t over – in the US and Canada, you can still look at the number of likes in your photos and videos – not just other people’s posts.
Where did this come from? Facebook’s Instagram has long been involved with people who use hacks and solutions. These come mainly from bots and unscrupulous businesses that manipulate the program to make themselves or other users more popular. So this is an attempt to make Instagram more original.
Instagram says: “Hopefully this test will relieve the pressure of how many likes a post will get, so you can focus on sharing what you love.”
While many entrepreneurs and small businesses do it well, influencers and video marketing agencies fail to do so.
How can they show businesses how popular they are? How will they demonstrate engagement?
But for an ordinary small business owner who doesn’t get likes or doesn’t play with bots on the system, this can be a good thing.
If your social media marketing strategy contains engaging content and you are happy to focus on comments and growing audience, you will be fine.
Although IGTV started slowly, it is now considered one of the biggest social media trends out there. Users (and companies) became aware after Instagram announced earlier this year that it would allow a one-minute preview of IGTV videos on Instagram’s main Instagram feed.
Unlike your other Instagram videos, IGTV videos can be 10-60 minutes long. It offers an excellent video marketing opportunity to do interviews, behind-the-scenes features and more.
Now that we can add landscape-oriented videos, I’m adding Business Edge Show videos, which are very attractive.
These are just a few of the changes you can expect to see on major platforms this year. I’m sure there will be more as the years go by, because everything is always changing!
In order to effectively promote your business on social media in 2020, it is important not only to understand social media trends, but also to cover them.
If you’re having trouble staying on top of social media, consider hiring an agency that can create strategies specific to your social media needs and goals so you can focus on building your business.